Question: I'm looking for a platform that can help me understand the effectiveness of my marketing campaigns across multiple channels.

If you're looking for a broad platform to gauge the effectiveness of your marketing efforts across many channels, Lifesight is worth a close look. It's a unified marketing measurement platform that uses AI to provide insights and data to help you get the most return on investment. Among its features are a Triangulation Framework to measure the effect of marketing across online and offline channels, Goal Setting and Forecasting to make better decisions, and Incrementality Intelligence to optimize marketing campaigns. Lifesight works with several industries and connects to many marketing and sales channels, so it's a good option for those who want to get the most out of their marketing.

Another option is Adtriba, a data science-based marketing analytics service that offers neutral, multichannel multi-touch attribution. That means it can help businesses understand what their marketing activities are really accomplishing and make data-driven decisions about how to spend their marketing budget. Adtriba automates data collection, uses AI to evaluate results and offers insights. Its services, including Adtriba Core for detailed customer journey analysis and Adtriba Sphere for marketing mix modeling, are designed to maximize marketing return on investment by giving businesses a better understanding of what's happening with their marketing.

If you have complex marketing operations, Marketing Cloud Intelligence by Salesforce offers automated reporting and a unified view of marketing data. The service connects to more than 170 vendors through various API connectors and uses AI to identify opportunities to improve KPIs. It also includes tools for media planning and pacing optimization, making it a good choice for those who want to optimize campaigns across many channels and monitor performance in real time.

Last, SegmentStream offers an AI-powered marketing measurement and media mix optimization service. It uses predictive analytics, multi-touch attribution and incrementality measurement to help businesses make data-driven decisions about their marketing budget. Features include automated cross-channel marketing reporting, AI-driven attribution and recommendations for real-time budget reallocation. SegmentStream is geared for businesses with large ad budgets, but it's a powerful option for those who want to maximize revenue and return on ad spend.