If you're looking for a marketing automation platform that offers a single customer view and real-time engagement, Marketing Cloud is a great choice. It includes a Customer Data Platform for activating data across any channel and integrates with the #1 CRM for a single view of customer interactions. The platform also includes Marketing Analytics, AI insights and personalization to measure ROI across marketing programs.
Another top choice is Blueshift, an AI-powered marketing platform that combines customer data and uses AI-driven decisioning to orchestrate customer journeys across multiple channels. It includes a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery, so businesses can build rich profiles, predict customer intent and engage with real-time AI-driven marketing.
If you need a more complete marketing automation solution, Adobe Marketo Engage has powerful orchestration and personalization of customer journeys. It includes marketing automation, account-based marketing, lead management and email marketing, with AI-powered marketing automation and predictive audiences. It's well-suited for B2B marketing, where it can help align marketing and sales teams.
Last, Braze offers a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across multiple channels. It includes data activation, journey orchestration and cross-channel messaging, making it a good fit for industries like retail, media and finance. With its scalability and compliance with privacy regulations, Braze is a good choice for optimizing onboarding, engagement and reducing churn.