If you need a system to harvest first-party data from your audience and personalize it, Twilio Segment is a good candidate. It's a customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights and personalization. With 450+ pre-built connectors, it can gather data from many sources, unify it into profiles and use AI to optimize ad spend and personalize customer journeys. It's good for many industries, and pricing is flexible, including a free tier.
Another option is Amperity, which can help companies get to a state of customer data confidence through a single customer view. It offers automated data ingestion, normalization and identity resolution, and uses AI to reconstruct customer journeys even when contact information changes. Amperity also offers personalized campaigns based on first-party data and gives customers control over their data so they can safely change strategy and workflow. It integrates with popular marketing, analytics and customer service tools, so it's good for many industries.
Commanders Act is a cookieless marketing data platform that collects, analyzes and activates trusted customer data across devices and channels. It includes trusted data collection and delivery with 1st-party tracking beacons, cross-device matching, and data enrichment. The platform integrates with over 1200 pre-built data connectors and offers a unified ad data hub, making it a good choice for companies looking to improve data quality and customer experiences while optimizing ad spend.
For e-commerce companies, Gobot provides tools to grow and monetize First-Party owned audiences. It includes AI-powered identification of anonymous site visitors, retargeting through email and SMS, and hyper-personalized email, SMS and website content. Gobot integrates with e-commerce platforms like Shopify and Klaviyo, so it's a good choice for brands looking to optimize their First-Party Data and retargeting efforts.