Question: I need a tool that collects first-party data from my audience to improve personalization and strategy.

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Twilio Segment

If you need a system to harvest first-party data from your audience and personalize it, Twilio Segment is a good candidate. It's a customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights and personalization. With 450+ pre-built connectors, it can gather data from many sources, unify it into profiles and use AI to optimize ad spend and personalize customer journeys. It's good for many industries, and pricing is flexible, including a free tier.

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Amperity

Another option is Amperity, which can help companies get to a state of customer data confidence through a single customer view. It offers automated data ingestion, normalization and identity resolution, and uses AI to reconstruct customer journeys even when contact information changes. Amperity also offers personalized campaigns based on first-party data and gives customers control over their data so they can safely change strategy and workflow. It integrates with popular marketing, analytics and customer service tools, so it's good for many industries.

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Commanders Act

Commanders Act is a cookieless marketing data platform that collects, analyzes and activates trusted customer data across devices and channels. It includes trusted data collection and delivery with 1st-party tracking beacons, cross-device matching, and data enrichment. The platform integrates with over 1200 pre-built data connectors and offers a unified ad data hub, making it a good choice for companies looking to improve data quality and customer experiences while optimizing ad spend.

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Gobot

For e-commerce companies, Gobot provides tools to grow and monetize First-Party owned audiences. It includes AI-powered identification of anonymous site visitors, retargeting through email and SMS, and hyper-personalized email, SMS and website content. Gobot integrates with e-commerce platforms like Shopify and Klaviyo, so it's a good choice for brands looking to optimize their First-Party Data and retargeting efforts.

Additional AI Projects

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Lotame

Unlock customer insights and activate data-driven marketing with seamless onboarding, enrichment, and activation of first-party and global data across the digital ecosystem.

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Audience

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Contobox

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Optimizely Data Platform

Unify customer data from multiple sources in real-time, creating a single, up-to-date view to activate personalized experiences across channels.

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Optable

Manage and activate audience data in a privacy-safe way with modern architecture, identity management, and collaboration tools for a cookieless future.

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Fanplayr

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Pulse Insights

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Ometria

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Blueshift

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Customers.ai

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Leadspace

Combines graph, studio, and first-party data to identify Total Addressable Market and Ideal Customer Profile, enabling precise scoring and targeting of closeable demand.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.

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Fullstory

Records hundreds of events and signals to create predictive models, analyze behavior, and replay sessions, enabling personalized digital experiences.

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SurveyMonkey

Create surveys with AI-powered guidance, using pre-built templates and integrations with over 100 apps, to gather data and drive business results through insights.