UpStackified

UpStackified is intended to help e-commerce businesses keep a better pulse on customers and maintain reliable remarketing signals in the post-IOS14 world of digital privacy. The service is designed to improve intent-based marketing campaigns by using first-party data to increase event match quality, reduce cost per acquisition (CPA) and improve return on ad spend (ROAS).

UpStackified is designed to address problems with cookie-based tracking that can mean customers aren't properly identified and conversions are lost. Its PersistentID technology identifies returning customers for up to 12 months across the web and mobile devices, which means better abandonment, activation and retargeting efforts.

Among UpStackified's features are:

• PersistentID: Identifies returning customers for 12+ months across web and mobile.
• Session Enrichment and ID Graph: Increases event match quality by matching customers to the correct ads.
• Server-side API: Ensures 100% tracked conversions, matching purchase events to Shopify orders.
• Stronger Integrations: Boosts data feeds from Meta, Google and Klaviyo with session enrichment and cross-device fingerprinting.

UpStackified's pricing is based on usage, with a free option:

• Scale Plan: $49/month (500 tracked orders, $0.20 per additional order)
• Growth Plan: $99/month or $999/year (less than 1000 tracked orders, $0.15 per additional order)
• Growth+ Plan: $249/month or $2,499/year (10,000 tracked orders, $0.05 per additional order)
• Premium Plan: $649/month (50,000 tracked orders)

UpStackified has a 60-day guarantee that its solution pays for itself or offers a full refund. Setup typically takes less than 15 minutes, and support is available by email, Slack channel or guided onboarding.

The tool is geared for direct-to-consumer (DTC) brands trying to improve remarketing and trying to blunt the effects of privacy changes on their advertising. By offering reliable tracking and consistent data, UpStackified lets companies fine-tune their marketing and generate more revenue at lower cost.

Published on July 9, 2024