Question: How can I ensure accurate customer tracking and remarketing in a post-cookie world?

To help you track customers and remarket to them in the post-cookie era, there are a number of more powerful options. Exactag is a marketing performance platform that's geared to cope with the post-cookie, consent-first world. It uses data collection in data clean rooms, anonymous tracking and data attribution algorithms. Its customizable reporting and data exports are good for marketers who need to track performance and stay ahead of the competition.

Another good option is Optable, an end-to-end data clean room platform for privacy-first advertising. It's got identity management, data collaboration and activation tools, including a Privacy Sandbox for Chrome users. Optable is integrated with big cloud computing companies and can span across multiple clouds, so it's a good option for companies that want to manage audience data across different environments.

For e-commerce companies, UpStackified offers PersistentID technology that gives each website visitor a unique identifier for up to a year, improving the quality of event matching and reducing cost per acquisition. It's got Session Enrichment and ID Graph, and strong integration with Meta, Google and Klaviyo. It's geared for direct-to-consumer brands trying to get the most out of their marketing.

Last, Weberlo offers a cookieless, server-side tracker that tracks in real time and offers data that's useful for making marketing decisions. Its plug-and-play setup and integration with payment and ad companies means you can track customers and measure return on investment accurately. It's a relatively low-cost option for companies of all sizes trying to get more out of their ads and better spend their marketing budget.