Question: What's the best way to maintain reliable customer data and reduce CPA in a world of increasing digital privacy?

If you're looking for a way to keep customer data stable while lowering CPA in a privacy-first digital age, UpStackified is a great option. The platform helps e-commerce companies keep customer tracking and remarketing signals intact by using first-party data and its PersistentID technology. It delivers better event match quality, lower CPAs and higher ROAS, and is well-suited for direct-to-consumer brands.

Another powerful option is Lytics, a secure and flexible composable CDP for enterprises. It has a privacy-first approach to managing, unifying, enriching and activating customer data. With features like generative AI integration, composable architecture and data clean room functionality powered by Google BigQuery, Lytics provides flexibility, security and measurement of performance, which can lead to a major reduction in CPA.

If you're looking for a more holistic approach to data privacy management, check out DataGrail. The platform automates work to lower risk and increase customer trust by finding privacy risks and monitoring them across the entire data ecosystem. It can help with compliance with regulations like GDPR and CCPA, so it's a good option for companies that need to keep customer data reliable and in compliance.

Last, Tealium has a broad customer data platform that ingests and processes data in real time, giving a unified view of the customer across all touchpoints. With real-time data integration, AI integration and more than 1300 pre-built integrations, Tealium helps companies get a better understanding of their customers and drive growth through data-driven insights, all while keeping data privacy and security top of mind.