Question: How can I ensure that my digital marketing campaigns are reaching the right audience and not wasting money on invalid traffic?

First up is TrafficGuard, an ad fraud protection software that spots and blocks bad traffic to maximize return on investment by keeping you from wasting money on ads. It spots and blocks bots, malware and other types of fraud, and it says conversion rates and cost per acquisition improve as a result. TrafficGuard has integration with Google Ads and other ad tech partners and offers several pricing levels, including a free option, so it's available to companies large and small.

Another serious option is Lunio, which promises to optimize performance marketing by cutting out invalid traffic in all paid marketing channels. It captures ad traffic data, blocks fraudulent clicks and adjusts for behavior after the click. It integrates with Google, Meta, LinkedIn, Twitter and TikTok, among other ad tech partners, and promises better click quality and lower ad costs.

If you're looking for a cybersecurity product, Anura promises to spot fraud with a 0% false positive rate. It offers detailed analysis, interactive analytics and integration with a variety of ad tech partners to spot affiliate, programmatic, search and social media fraud. Anura's ad fraud calculator tool lets you estimate how much money you're likely to lose and optimize your campaigns accordingly.

Last, CHEQ offers a full-stack Go-to-Market Security platform that's designed to thwart automated and human-powered attacks. It's got a variety of tools and more than 2,000 real-time cybersecurity tests to ensure data, analytics and marketing are trustworthy. It's used by more than 15,000 brands, but is likely to be of particular interest to retail, e-commerce, financial services and professional services.