Question: How can I leverage my app or site to create new revenue streams and drive demand through data-driven marketing strategies?

DemandScience is a revenue intelligence platform that's designed to get as much demand generation as possible out of your business. It includes tools for syndicating content, HQL and BANT criteria to accelerate the sales funnel, targeted display ads, and account intelligence. With its analytics and reporting, DemandScience can help you generate leads more reliably, optimize campaign return on investment and boost conversion rates, making it a good fit for marketing and sales teams.

Another strong contender is Marketing Cloud. This information retrieval system can help you find customers, keep them engaged and ultimately make money by offering a single customer profile and analytics. It includes tools like Marketing Analytics, Marketing AI, Personalization and B2B Marketing Automation that align sales and marketing. By integrating with the #1 CRM, Marketing Cloud offers a single view of customer interactions, which can boost marketing return on investment by 28%, customer lifetime value by 27% and customer engagement by 31%.

For a better understanding of what drives revenue, Dreamdata is worth a look. It pulls together and cleans revenue-related data to provide insights into customer journeys and revenue attribution. Dreamdata's more advanced features include automated data modeling, multiple analytical tools and automated conversion data to ad platforms. It's geared for B2B marketing teams that want to optimize go-to-market strategies and maximize revenue generation.

Blueshift is another good option, an AI-powered marketing platform that marries customer data with AI-driven decision-making. It offers a Customer Data Platform, AI-Powered Decisioning and Cross-Channel Delivery to orchestrate customer journeys across many touchpoints. Blueshift's real-time AI assesses customer behavior and intent so you can segment audiences and make data-driven marketing decisions, ultimately boosting your return on investment.