Question: Is there a solution that can help me understand my customer journeys and provide recommendations for optimizing my marketing strategy?

If you're trying to figure out how to get a better handle on your customers' journeys and optimize your marketing accordingly, TheyDo could be the answer to your prayers. It's a collaborative workspace for Customer Journey Management that uses Journey AI to rapidly convert research into high-quality journeys. The tool lets you map journeys very fast, get your teams on the same page, prioritize high ROI initiatives and shorten time to market by half. With multiple pricing levels, it's designed to fit different business needs, so it's a good option for companies trying to become more customer-centric.

If you want to tap into location intelligence, MOCA is a good option. It can create customer journey maps based on geolocation and beacon data, and it can deliver personalized experiences in real-time with AI-powered marketing automation. MOCA also offers dynamic audience segmentation and targeted marketing campaigns, which can be particularly useful for smart tourism and retail.

Another option is Blueshift, an AI-powered marketing automation platform that marries customer data with AI-powered decision-making. It includes a Customer Data Platform (CDP) for creating detailed customer profiles and AI-Powered Decisioning for automating marketing work. Blueshift supports multiple marketing channels and offers real-time AI to assess customer behavior and intent, so you can make more informed marketing decisions.

Last, SegMetrics is a good option for optimizing every step of your sales funnel. It integrates data from multiple marketing tools to visualize customer journeys and optimize lifetime revenue. With lifetime value attribution and advanced ad attribution, SegMetrics helps you visualize customer journeys and make data-driven decisions to improve your marketing ROI.