Question: I'm looking for a tool that offers insights on customer journey and helps optimize marketing efforts across various devices and services.

If you're looking for a tool to help you understand customer journey and optimize marketing across devices and services, MoEngage is a good option. It includes features like customer insights and analytics, omnichannel communication, customer journey orchestration, and AI-powered campaign optimization. The platform is designed to help you increase customer engagement and ROI by understanding customer behavior and preferences at every stage of the customer lifecycle.

Another good option is Contentsquare, which offers digital experience intelligence and analytics. It includes zone-based heatmaps, customer journey analysis, and product analytics, all geared to improving user experience and conversion and retention. Contentsquare's autocapture and immersive analysis features make it easier to capture and interpret behavioral data, and companies using it have reported substantial improvements in customer satisfaction and revenue.

Adobe Marketo Measure is another option. This B2B marketing attribution tool offers a detailed view of the customer journey by tracking interactions across channels. It provides granular insights into every touchpoint and can integrate with other Adobe tools to synchronize marketing with sales. Marketo Measure helps you optimize marketing with detailed performance data so you can optimize channel mix and overall ROI.

If you're looking for a platform that can tie together data from multiple marketing tools, SegMetrics is worth a look. It connects data from ad platforms, email marketing systems and payment processors to optimize the sales funnel. SegMetrics includes features like lifetime value attribution, order value maximization and customer journey tracking so businesses can make data-driven decisions and maximize lifetime revenue.