If you're looking for a system that spans marketing, sales and customer service to personalize customer experiences, Salesforce is a top contender. It's a broad AI-infused CRM system that unifies marketing, sales and service teams in one system. With tools like Einstein 360, AI Copilot and Data Cloud, Salesforce offers a 360-degree customer view, real-time personalization and powerful analytics. It also works with Slack for CRM collaboration.
Another powerful option is Lexer, a Customer Data and Experience Platform that unifies customer data and provides insights to inform personalization. It includes tools like Insights & Analytics, Marketing for personalized experiences across channels, and Customer Service for consolidating all service channels into one inbox. Lexer integrates with a range of retail technology stacks, spanning many customer touchpoints and offering a full-service option for companies that want to become more customer-centric.
For a unified customer experience management system, Sprinklr is a good pick. It unifies front-office teams and tools to end the chaos of multiple CX tools, resulting in higher productivity. Sprinklr has AI-infused products for customer service, engagement, insights and marketing, and is geared for large enterprises that want to streamline customer-facing operations and improve customer satisfaction.
And Insider offers a customer data platform that unifies customer data and uses AI to predict behavior and personalize interactions. It offers 360° customer profiles, predictive behavior analysis and integration with over 100 data sources and touchpoints. Insider's AI-powered personalization and omnichannel marketing solutions have won industry awards and have delivered strong ROI and revenue growth for its customers.