Question: I need a platform that can collect and unify customer data from multiple sources and launch targeted campaigns across different channels.

Marketing Cloud has a broad range of tools, including a Customer Data Platform to house data for activation across any channel, Marketing Analytics to measure and optimize campaigns, and AI-powered insights for personalization. It integrates with the #1 CRM for a single view of customer interactions, and is designed to help you increase marketing ROI, customer lifetime value and engagement.

Another strong contender is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It can tie data together into unified profiles with more than 450 pre-built connectors and offers features like generative AI for targeted audience creation and predictive AI for customer behavior. It also offers flexible pricing tiers, including a free option, so it can accommodate businesses of different sizes.

If you want an AI-infused option, Blueshift marries customer data with AI-powered decision-making and cross-channel delivery. It creates detailed customer profiles, predicts customer intent and offers real-time analysis of customer behavior. Blueshift supports multiple marketing channels and integrates with hundreds of tools for a single customer view.

Zeta Global also offers a powerful marketing technology platform that combines identity, intelligence and activation. It houses customer data for personalized experiences, optimizes paid media campaigns and uses AI-powered recommendations for real-time action. It's designed to support a range of marketing goals and offers industry-specific options with customized implementation and support.