mParticle is a full-featured Customer Data Platform that offers a unified customer profile across all touchpoints. It combines real-time data quality and governance controls with AI-driven insights and predictions. Features include predictive outcomes, real-time audiences, journey analytics, and integration with more than 300 marketing and analytics systems. The company is geared for businesses of all sizes, with flexible pricing and a strong support team to help with rapid onboarding.
Treasure Data is another top contender, and Gartner has named it a leader in the Customer Data Platform market. It builds a single customer profile by combining historical and real-time behavior with AI-driven predictions. The company promises to break down data silos, offer strong data governance and deliver connected customer experiences across all touchpoints. Treasure Data has measurable results, including 38% net income growth and marketing cost savings, so it's a good choice for companies looking to drive business growth.
For companies that want to unify, segment and activate customer data in real-time, Optimizely Data Platform is a good option. It integrates with Optimizely products and more than 60 other systems, providing a unified data view, segment management and real-time activation. It's geared for companies that want to drive engagement and conversion with advanced targeting and personalization.
Twilio Segment is another AI-powered CDP that ingests, cleans and activates customer data for real-time insights. It uses more than 450 pre-built connectors to bring data together into unified profiles and offers features like generative AI for targeted audiences and predictive AI for customer behavior. Twilio Segment has flexible pricing options, including a free tier, so it's good for a broad range of businesses that want to improve personalized customer experiences.