Question: Is there a platform that integrates with CRM systems and Google Analytics to enrich campaign data and improve targeting?

If you're looking for a platform that integrates with CRM systems and Google Analytics to get more data about the campaign and to target better, Heeet is a good option. It integrates natively with Salesforce and Google Ads and offers a unified view of key marketing KPIs in Salesforce. Heeet also offers cookieless lead tracking, multitouch revenue attribution and GA4 integration to help you get a better understanding of the return on investment (ROI) of your online and offline marketing activities.

Another good option is Marketing Cloud, which offers a Customer Data Platform to bring together data from any source, Marketing Analytics to optimize your campaigns, and AI insights to improve performance. Its integration with the #1 CRM offers a single view of customer interactions, which can lead to higher overall marketing ROI, customer lifetime value, and customer engagement.

If you're looking for a more advanced marketing analytics platform, check out Marketing Cloud Intelligence from Salesforce. It connects to more than 170 vendors through a library of API connectors and offers AI-powered insights to improve KPIs. It also includes tools for automated reporting, media planning and pacing optimization, making it a good option for companies with complex marketing operations.

Last, Adobe Marketo Engage is a powerful marketing automation platform that integrates with other Adobe solutions like Adobe Real-Time CDP and Adobe Analytics. It offers marketing automation, account-based marketing, lead management and multi-touch attribution, helping you orchestrate and personalize customer journeys across multiple touchpoints. It's well-suited for B2B marketing and large enterprises with complex sales cycles.