Question: Can you recommend a customer data platform that offers AI-powered omnichannel engagement and analytics?

For a customer data platform that uses AI to fuel omnichannel engagement and analytics, Haptik is a top contender. It has a range of tools for managing the customer lifecycle, including Gen AI Web Q&A for customer service, Gen AI Sales Assistant for buying guidance, and Multi-Channel Support on WhatsApp, Instagram, Google Business Messages and other channels. With analytics and performance monitoring, Haptik helps companies boost customer satisfaction and operational efficiency.

Another strong contender is Gupshup, a conversational engagement platform that automates customer acquisition, marketing, commerce and support across 30+ messaging channels. With tools like Bot Studio for designing custom conversational journeys, Agent Assist for boosting agent productivity and Campaign Manager for multichannel campaigns, Gupshup spans the customer journey, maximizing customer lifetime value and lowering service costs.

MoEngage is also a strong contender with an AI-powered platform that optimizes customer interactions and delivers personalized experiences across multiple channels. It includes customer insights and analytics, omnichannel communication and AI-powered campaign optimization, making it a good fit for enterprise-level brands in finance, retail and e-commerce. MoEngage's scalable and secure platform helps businesses improve engagement and ROI with targeted campaigns.

Finally, Mapp has an omnichannel customer data and marketing platform that uses AI for data collection, analysis and personalized marketing actions across email, SMS, app and website. With advanced personalization, marketing automation and real-time insights, Mapp supports more than 3,000 businesses across many industries, helping them improve engagement and customer retention through personalized campaigns.