Gupshup

Gupshup is a conversational engagement platform that lets businesses automate customer acquisition, marketing, commerce and support with AI-powered chatbots. The company's technology is designed to maximize customer lifetime value and lower service costs by letting customers interact with a brand through multiple channels.

Gupshup's technology lets businesses interact with customers through multiple phases of their journey:

• Pre-purchase: Use conversational marketing to let prospects talk to a brand, capture leads and improve retention and loyalty.
• In-purchase: Use conversational commerce to sell to the right customers at the right time on the right channel and re-engage prospects who have abandoned carts.
• Post-purchase: Use conversational support to let customers find answers to their questions on demand, 24/7, in their preferred language.

The platform has a variety of features to let businesses interact with customers:

• Bot Studio: Create custom conversational journeys with no coding and pre-built templates.
• Agent Assist: Let agents work more efficiently with a unified view of all digital conversations and support actions.
• Integrations: Connect to more than 1,000 pre-built integrations and connectors to integrate bots with system-of-records.
• Conversational AI: Power AI-driven customer engagement across multiple channels.
• Campaign Manager: Plan, optimize and deliver multi-channel conversational campaigns to maximize engagement and reduce costs.

Gupshup supports interactions with customers through 30+ messaging channels, including WhatsApp, Google's Business Messages, SMS, Voice API, Instagram Messaging API and Rich Communication Service (RCS). That means a business can reach customers on the channel they prefer.

The company's technology is used across a variety of industries, including BFSI, retail, food and beverage, healthcare, education and travel, and the company offers customized solutions for each. For example, BFSI customers can automate routine customer interactions, while retail businesses can offer personalized shopping experiences.

Gupshup has been recognized by analysts including Gartner, Juniper Research and IDC for its broad range of tools and abilities. More than 45,000 brands use Gupshup, and the company has handled more than 10 billion monthly messages.

Gupshup doesn't disclose pricing details; interested customers can check its website for details on customization and pricing. With Gupshup, businesses can improve customer engagement, streamline support operations and increase revenue with targeted conversational marketing and commerce.

Published on June 14, 2024