Question: How can I get a better understanding of my customer journey and make data-driven decisions to improve my marketing ROI?

Adtriba provides a data-driven marketing analytics platform with unbiased, cross-channel multi-touch attribution and unified marketing measurement. It combines advanced statistical models and machine learning algorithms with data from sources like social media, display advertising, and email. The platform is designed to help businesses optimize their marketing and make more informed budget decisions, ultimately leading to higher marketing ROI.

Marketing Cloud Intelligence by Salesforce is another option to optimize spend and customer engagement with automated reporting and a single view of marketing data. It integrates with many vendors through API connectors and AI-powered Einstein Insights to identify opportunities to improve KPIs. With features like Media Planning and Pacing Optimization, this platform is well-suited for companies with complex marketing operations, streamlining marketing data and optimizing campaigns across many channels.

Northbeam is a marketing intelligence platform that uses machine learning models for multi-touch attribution and media mix modeling. It has tools to understand customer journeys and optimize marketing by assigning conversion values to marketing touchpoints and forecasting revenue. Northbeam's creative analytics dives deep into individual creative assets and integrates with many ad platforms to support collaborative workflows and data-driven marketing.

For B2B marketing teams, Dreamdata offers a 360° view of the customer journey and ROI understanding. It aggregates and cleans revenue-related data to provide actionable insights into what drives revenue. With features like automated data modeling and advanced analytics, Dreamdata helps link revenue to pipeline activities and optimize go-to-market strategies to maximize revenue generation and minimize costs.