Question: Is there a healthcare marketing platform that offers AI-powered campaign optimization and audience segmentation?

If you want a full-featured healthcare marketing platform that can optimize campaigns with AI and segment audiences, DeepIntent is a top choice. It's got a lot of features, including AI-powered campaign strategy optimization, real-time audience quality improvement and the ability to build highly qualified patient and HCP audience segments. The company uses real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, so you can plan and optimize your campaigns more effectively.

Another good option is Swoop, a precision healthcare marketing platform that uses AI and real-world data to create patient and healthcare provider audience segments. Swoop provides high-quality audiences and precise omnichannel activation, which means life sciences companies can get better engagement and conversion rates. With its brand-owned segments, HIPAA-certified data architecture and fast deployment, Swoop is a good choice for optimizing television media plans and maximizing patient lifetime value.

If you're looking for a more general AI-powered marketing tool, Blueshift marries customer data, AI-driven decision-making and cross-channel delivery to help marketers work more effectively. By creating rich customer profiles and predicting customer intent, Blueshift lets marketers segment audiences and make decisions. Its real-time AI analysis of customer behavior and intent helps marketers optimize marketing strategies across multiple channels.

Last, Adobe Marketo Engage is a powerful marketing automation and AI-powered marketing automation tool. It lets companies orchestrate and personalize customer journeys across many touchpoints, so it's a good choice for B2B marketing with longer sales cycles. With features like predictive audiences, personalized experience automation and quick email creation, Adobe Marketo Engage is a good choice for companies that want to improve customer engagement and segmented marketing.