Swoop

Swoop is a precision healthcare marketing platform that combines AI and real-world data (RWD) to build custom segments of ideal patients and healthcare providers. These custom audiences are designed to be higher in quality and prescription lift, leading to better engagement and conversion for pharmaceutical and life sciences brands.

Swoop differentiates itself by shifting away from traditional condition-based segments. Instead, it uses its expertise to understand each brand's unique challenges and business objectives to build custom audiences. This approach is guaranteed to meet or beat industry-standard performance markers for audience quality, resulting in better script lift, therapy adherence, and patient lifetime value.

Some of the key benefits of Swoop include:

• Brand-Exclusive Segments: Custom-built audiences for each brand, with no upfront or additional fees.
• Patented HIPAA-Certified and NAI-Compliant Technology: 100% compliance with all laws, policies, and guidelines for privacy and data protection.
• Fast Time to Market: Ideal DTC and HCP segments are built, tested, and available for launch within 30 days with no extra cost.
• Precise Omnichannel Activation: Supports a broad range of activation options, including programmatic, social media, addressable TV, connected TV, and data-driven linear TV.
• Comprehensive Activation Channels: Exclusive patient and healthcare provider audiences can be activated across multiple channels.

Swoop is designed to revolutionize the traditional pharmaceutical advertising approach, which often relies on demographic data and household-level measurement. By using custom patient segments, life sciences companies can optimize their television media strategy for better engagement and conversion. This is particularly relevant for pharmaceutical advertising, where brands can now target the ideal audience across all TV inventory.

Swoop's technology has been recognized, including being named a 2024 PRWeek Best in Health Innovation Awards Winner. Typical client results include substantial increases in script lift and patient lifetime value, which shows the power of the tool in driving results for pharmaceutical brands.

If you'd like to learn more, Swoop provides direct contact information, including email and phone details, as well as an FAQ section that addresses common questions about its approach and capabilities.

Published on June 29, 2024