If you're looking for another Swoop alternative, DeepIntent is worth a look. DeepIntent is a health demand side platform for pharmaceutical companies and health care agencies to coordinate advertising campaigns across many channels. It uses real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, so you can better plan and optimize. The company's AI-powered DSP, DeepIntent Copilot, optimizes campaign strategy, pre-optimizes audience mixes and maximizes media spend in a privacy-first environment.
Another option is InMarket, a real-time marketing and measurement platform. It has a variety of solutions, including scaled audience reach, AI-powered omnichannel activation, performance measurement and actionable insights. InMarket's technology can deliver high CTRs through location-based activation and predict and optimize media across channels and devices. The company is known for delivering strong campaign performance and offers Comscore-verified data to ensure the insights are reliable.
For businesses that need a broad data foundation and intelligence, Resonate is worth a look. The consumer data platform uses AI to provide a single view of more than 230 million profiles and 2 billion devices, with predictive data and immediate activation. With data on intent signals, psychographics and preferences, Resonate helps health and wellness companies and others in the industry optimize their marketing and drive growth.
Last, Dstillery is a custom audience solutions company that uses AI technology to create data-driven custom audiences for advertising. Its ID-free technology gathers browsing behavior data to predict behavior and target accordingly without relying on cookies or IDs. Dstillery offers a variety of audience solutions and tools, such as Audience Brief Genius, to help brands and agencies run their advertising campaigns more effectively.