Swoop

Swoop combines AI and real-world data to deliver precise, privacy-safe segments of ideal patients and healthcare providers. The technology is designed to improve the quality of audiences for pharmaceutical and life sciences brands, increasing engagement and prescription lift.

With Swoop, customers can create custom audiences that are tailored to specific market definitions and business objectives. The platform is built with the highest level of performance markers, validated by third-party independent metrics. It also guarantees to meet or beat audience quality benchmarks while maintaining HIPAA-certified and NAI-compliant data architecture.

Swoop's features include:

• Custom Audience Segments: Created against proprietary patient definitions and brand objectives to surpass audience quality goals.
• Fast Time to Market: Ideal DTC and HCP segments are built, tested and available for deployment in 30 days or less with no extra cost.
• Omnichannel Activation: Segments can be activated across multiple channels, including programmatic, social media, addressable TV, connected TV and on-demand audio.
• Strategic Partnerships: Partnerships with top agencies and industry experts in programmatic, digital marketing, advertising and communications.

Swoop is particularly useful for pharmaceutical and life sciences companies that want to get more out of their marketing. By targeting high-quality audiences and engaging them across multiple channels, customers can drive better script lift, patient lifetime value and adherence to therapies.

Some examples of results achieved with Swoop include:

• $1 million: A point-of-care campaign generated $1 million in additional patient lifetime value.
• 33%: Efficacy messaging delivered to HCPs through targeted mobile and desktop banners resulted in a 33% script lift for a pharma brand.
• 44%: A top pharma client's paid social campaign delivered 44% above the historic CTR benchmark and with a 60% more efficient CPC.
• 13x: Educating the right patients about a treatment for mitral regurgitation resulted in a 13x return on marketing investment.

By using Swoop, life sciences companies can optimize their marketing and engage their audience more effectively, leading to better results and increased customer value.

Published on July 1, 2024