If you're looking for a platform to help pharmaceutical companies target high-quality audiences for their marketing campaigns, DeepIntent is an excellent choice. This healthcare demand side platform is designed to efficiently create and manage advertising campaigns across multiple channels. It leverages real-world health data from partners like IQVIA and Komodo Health to forecast patient and HCP reach, enabling smarter planning and optimization. DeepIntent offers real-time optimization capabilities, intelligent DSP, and a privacy-first environment.
Another strong option is Swoop, a precision healthcare marketing platform that uses AI and real-world data to build highly targeted and high-quality segments of ideal patients and healthcare providers. Swoop focuses on delivering custom audiences that meet or exceed industry standards, ensuring better engagement, conversion, and patient lifetime value. Its patented HIPAA-certified and NAI-compliant technology, and rapid deployment capabilities, make it a reliable choice for pharmaceutical brands.