If you're looking for another Swoop alternative, DeepIntent is definitely worth a look. It's a healthcare demand side platform for pharmaceutical companies and healthcare agencies that lets you create and manage ad campaigns across channels. With real-world health data from partners like IQVIA and Komodo Health, DeepIntent can predict patient and HCP reach, allowing for more informed planning and optimization. The platform combines HCP and patient campaigns, optimizes in real-time, and is built with a privacy-first and brand-safe approach.
Another good option is Dstillery, which uses AI technology to create data-driven custom audiences for advertising. ID-free technology collects browsing behavior data to predict user behavior and target accordingly. Dstillery offers custom audience solutions for awareness, consideration, and direct response, and its tools help you select audiences with AI-driven insights. That makes it a good choice for optimizing advertising campaigns and achieving marketing goals with sophisticated AI targeting.
If you're looking for a more comprehensive marketing and measurement platform, check out InMarket. It connects brands with customers through industry-leading technology and data, providing solutions for audience reach, activation, attribution, and analytics. Highlights include AI-driven predictive activation, real-time optimization, and Comscore-Verified Data for reliable insights. InMarket has demonstrated success in several case studies and prioritizes consumer privacy while adhering to industry standards.
Last but not least, Jivox offers a cloud-based platform for delivering personalized and dynamic advertising across multiple channels in real-time. It provides a unified technology stack for personalized ad content, attribution, and analytics. Jivox enables real-time personalization, creative automation, and advanced audience segmentation, which makes it a good choice for scaling marketing efforts while maintaining high levels of personalization.