Question: Is there a technology that can help me improve the quality of my audiences and increase prescription lift for my pharmaceutical brand?

One of the best options is Swoop, a precision healthcare marketing platform that uses AI and real-world data to create targeted and high-quality segments of ideal patients and healthcare providers. Swoop provides brand-owned segments that are HIPAA and NAI compliant and offers precise omnichannel activation that can drive better engagement, conversion, script lift and patient lifetime value. The platform has won awards for its innovative approach to healthcare marketing and has shown strong results for clients in terms of script lift and patient lifetime value.

Another great option is DeepIntent, a healthcare demand side platform that lets you create and manage advertising campaigns across many channels. DeepIntent uses real-world health data from partners like IQVIA and Komodo Health to forecast patient and HCP reach, so you can make smarter planning and optimization decisions. The platform's AI-driven strategy optimization and real-time campaign adjustments can help improve campaign performance and audience quality so you get the best possible return on marketing investment.

For a more complete solution, IQVIA has a range of offerings to help drive healthcare innovation and better patient outcomes. Its suite of tools includes Connected Intelligence, Healthcare-grade AI and the Human Data Science Cloud, which can handle analytics, data management and patient engagement. IQVIA's solutions are geared for the needs of pharmaceutical companies, helping them optimize their marketing and improve patient outcomes.