Question: I'm looking for a platform that can activate audience segments across multiple channels, including programmatic, social media, and addressable TV, for my life sciences marketing campaigns.

If you're looking for a platform that can activate audience segments across multiple channels for your life sciences marketing campaigns, Swoop is an excellent choice. Swoop leverages AI and real-world data to build highly targeted audience segments, ensuring better engagement, conversion, and patient lifetime value. Its precision healthcare marketing platform supports omnichannel activation and is HIPAA-certified, making it a robust solution for pharmaceutical and life sciences brands.

Another noteworthy platform is DeepIntent, a healthcare demand side platform designed for pharma companies and healthcare agencies. DeepIntent integrates HCP and patient campaigns, providing real-time optimization capabilities to enhance campaign performance and audience quality. It uses partner data like IQVIA and Komodo Health to forecast patient and HCP reach, offering a comprehensive solution for managing and optimizing advertising campaigns across multiple channels.

For a platform that combines real-time marketing and measurement, consider InMarket. It offers solutions for scaled audience reach, AI-driven omnichannel activation, campaign performance measurement, and actionable insights. InMarket’s technology has been proven effective in various case studies and prioritizes consumer privacy, ensuring compliance with industry standards.

Lastly, Jivox offers a cloud-based platform for delivering personalized and dynamic advertising across multiple channels in real-time. It provides real-time personalization, creative automation, and cross-channel analytics, helping brands scale their marketing efforts efficiently while maintaining high levels of personalization, which is crucial for life sciences marketing campaigns.