Question: I need a solution that can create custom audience segments for life sciences brands, while ensuring HIPAA compliance and data privacy.

For building custom audience segments while maintaining HIPAA compliance and data privacy, Swoop is a good option. This AI-powered platform offers privacy-respecting, accurate segments of ideal patients and healthcare providers for pharmaceutical and life sciences companies. Users can build custom audiences based on their own market definitions and business goals, with performance metrics validated by independent third-party metrics. Swoop meets or exceeds audience quality standards while maintaining HIPAA-certified and NAI-compliant data architecture.

Another option is DeepIntent, a healthcare demand side platform for pharma companies and healthcare agencies. It uses real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, so customers can plan and optimize more effectively. DeepIntent combines HCP and patient campaigns to see the effect of both, and it can optimize campaigns in real time to improve performance and audience quality. The platform enables direct deals with top publishers and prioritizes a privacy-first and brand-safe environment, protecting patient identities through patented modeling processes and industry-leading verification partners.

For a secure and flexible option, look at Lytics. This composable customer data platform (CDP) is designed to manage, unify, enrich and activate customer data without sacrificing security or compliance. Lytics offers generative AI integration with OpenAI and Google's Vertex AI for advanced audience creation and data mapping. It also offers a composable architecture for agility, data clean room functionality using Google BigQuery for secure data sharing, and multiple deployment options to accommodate privacy and compliance requirements. The platform is designed to help companies unlock customer data power, with flexibility, security and performance measurement.