If you're looking for a marketing platform that promises better audience quality and prescription lift for life sciences brands, Swoop is a great choice. This precision healthcare marketing platform uses AI and real-world data to create highly targeted and high-quality segments of ideal patients and healthcare providers. By understanding each brand's unique challenges and business goals, Swoop delivers or exceeds industry-standard performance benchmarks for audience quality, resulting in better engagement, conversion, script lift, therapy adherence, and patient lifetime value.
Another platform worth considering is DeepIntent. This healthcare demand side platform is designed for pharma companies and healthcare agencies to create and manage advertising campaigns quickly and easily across multiple channels. DeepIntent combines real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, allowing for more informed planning and optimization. It also offers DeepIntent Copilot, an intelligent DSP that uses AI to optimize campaign strategy and maximize media investments, all within a privacy-first and brand-safe environment.
If you're looking for a solution that specializes in building data-driven custom audiences, check out Dstillery. The company uses AI technology to build custom audiences with precision without relying on cookies or IDs. Its ID-free technology collects browsing behavior data to predict user behavior and target accordingly. Dstillery offers a range of audience solutions, including Awareness, Consideration, and Direct Response, to help brands optimize their advertising campaigns and achieve marketing goals with advanced AI targeting capabilities.
Last but not least, InMarket is a powerful real-time marketing and measurement platform that connects brands with customers through industry-leading technology and data. It offers solutions for audiences, activation, attribution, and analytics, including real-time optimization, location-based activation, and Comscore-Verified Data. The platform offers accurate and reliable insights while protecting consumer privacy, making it a great option for improving campaign performance and media effectiveness.