Question: I'm looking for a platform that helps pharma brands target high-value patients and healthcare providers with precision marketing.

If you're looking for a platform to target high-value patients and healthcare providers with precision marketing, Swoop is a great option. Swoop uses AI and real-world data to create targeted segments of ideal patients and providers, so pharmaceutical brands can drive better engagement, conversion, and patient lifetime value. Its patented HIPAA-certified and NAI-compliant technology ensures compliance while providing fast deployment and omnichannel activation, making it a powerful option for the industry.

Another top option is DeepIntent, a healthcare demand side platform that creates and manages advertising campaigns across channels. It uses real-world health data to predict patient and HCP reach, ensuring smarter planning and optimization. With features like DeepIntent Copilot for AI-optimized campaign strategy and real-time optimization capabilities, the platform maximizes media investments and protects patient privacy with privacy-first and brand-safe approaches.

If you need a more complete solution, check out Veradigm. The platform offers access to more than 180 million patient records through Real-World Data solutions to inform epidemiology, health economics and market access work. Veradigm also offers quality analytics and patient engagement solutions designed to improve health outcomes and reduce costs.

Last, Verily offers a precision health platform that speeds clinical research and personalized care. Using AI and data science, Verily offers solutions for virtual care management, clinical research and healthcare financing. Its integrated approach can help pharmaceutical brands advance clinical research and improve patient care, making healthcare more efficient and accessible.