Question: How can I optimize my television media strategy for better engagement and conversion in pharmaceutical advertising?

If you want to get the most out of your television media strategy to boost engagement and conversion in pharmaceutical advertising, Swoop is a top choice among platforms. With AI and real-world data (RWD), Swoop creates targeted and high-quality segments for pharmaceutical brands, creating custom audiences that are tailored to specific business goals and challenges. The result is strong engagement and conversion rates, along with increased script lift and patient lifetime value.

Another platform worth considering is DeepIntent, a demand side platform geared for pharma companies and healthcare agencies. DeepIntent uses real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, so you can plan campaigns more effectively and optimize in real time. The platform unifies HCP and patient campaigns, so you can see the combined effect and get fast, transparent reporting to adjust campaigns for better performance.

If you want to measure and optimize the digital response to your TV campaigns, Realytics offers a TV analytics and programmatic TV platform. It links TV spots to incremental website traffic so advertisers can justify and optimize their TV spend. The platform includes spot detection technology and performance analysis to measure the digital channels' effect, so brands and agencies can amplify the digital response to their TV campaigns and get the most out of their return on investment.