Question: I want a platform that provides actionable insights to maximize my marketing ROI, do you know of any?

If you're looking for a platform that offers actionable insights to help you get the most out of your marketing spend, Lifesight could be a good fit. It's a unified marketing measurement platform that uses AI to provide marketers with insights to inform their decisions and optimize their campaigns. It includes a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, Incrementality Intelligence, and Goal Progress Tracking. Lifesight serves a variety of industries and integrates with many marketing and sales touchpoints, and it offers advanced simulation tools and a free pilot period to get you started.

Another option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel, and user-friendly multi-touch attribution. It combines advanced statistical models and machine learning algorithms with data from multiple sources to provide actionable insights and unified marketing measurement. Adtriba's AI-based evaluation and marketing mix modeling helps businesses optimize their marketing spend and make better budget decisions, leading to higher ROI.

Marketing Cloud Intelligence by Salesforce is also an option. The platform optimizes spend and customer engagement with automated reporting and a single view of marketing data. It integrates with more than 170 APIs and uses AI-powered insights to identify opportunities to improve KPIs. Its Media Planning and Pacing Optimization tools continuously monitor campaign performance, making it a good fit for companies with complex marketing operations.

For a more sophisticated marketing decision engine, CaliberMind offers insights into performance, connecting disparate technology stacks to measure marketing attribution. It includes features like engagement signal analysis, multi-touch attribution, and ROI analysis to help marketers optimize their approach. CaliberMind is geared for CMOs and demand generation teams, offering detailed campaign analysis and the ability to adjust strategies for better ROI and growth.