If you're looking for a platform that offers transparent and trustworthy ad performance data, AdBeacon is worth a look. The ad optimization and attribution platform for ecommerce brands and agencies uses 1st party data to offer a detailed view of ad performance. It offers features like click attribution, attribution models, in-platform budget management and dynamic pricing based on monthly tracked revenue. It's designed to help customers optimize ad spend and improve ROAS with actionable insights and integration with Facebook and other platforms.
Another good choice is Admetrics, an AI-powered platform for optimizing e-commerce advertising performance. It offers modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation, and data activation. Admetrics integrates with more than 50 shops and marketplaces and offers near-real-time intraday data refresh, making it a good choice for fast decision-making and maximizing ROI.
Exactag is another good choice as a marketing performance platform for a cookieless and consent-first world. It offers future-proof tracking, data enrichment and customizable reporting. With sophisticated algorithms and server-side tracking, Exactag enables marketers to make data-driven decisions and stay ahead in the digital marketing game.
Last, take a look at Smartly, an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. It includes features like predictive budget allocation, dynamic creative optimization and actionable reporting dashboards. Smartly is designed to simplify workflows and increase efficiency for agencies, brand marketing teams and performance teams.