Playwire

Playwire is an ad management platform that streamlines and optimizes ad monetization for publishers and content creators of all kinds. With the combination of human and machine intelligence, Playwire empowers publishers to maximize their ad revenue through a sophisticated, yet easy-to-use system.

The platform is built around several key pillars:

• More Ad Revenue: Playwire generates more ad revenue for publishers through dynamic ad placement and AI-driven yield optimization.
• Easy Experience: Simple integration, a dedicated support team and a powerful analytics platform means a hassle-free ad management experience.
• Total Transparency: Transparent revenue splits and detailed analytics means publishers have a clear understanding of their ad revenue.
• Best in Class Technology: Advanced ad tech tools ensure maximum revenue without increasing publisher complexity.
• Intelligent Business Growth: Intelligence tools provide insights into content performance, audience ROI and revenue optimization.

Playwire's technology is powered by large teams of experts in yield operations, ad operations and direct sales. This multi-disciplinary approach helps publishers optimize their ad revenue and manage their ad tech stack.

The platform is used by over 700 web and app publishers and offers a range of tools and features to meet the needs of different publishers:

• Header Bidding: Increase competition with display, video and in-app header bidding.
• Ad Serving: Leverage powerful ad servers to maximize ad revenue.
• Reporting and Analytics: Robust analytics and reporting to help publishers make data-driven decisions.
• Data Management Platform: Use first-party data to power targeted ad campaigns.
• Consent Management: Manage consent data to ensure CCPA and GDPR compliance.
• Ad Quality and Brand Safety: Protect brands from inappropriate ad content.
• Video Advertising: Increase CPMs with feature-rich video ads.
• Identity Solutions: Maximize revenue with identity solutions.

Playwire offers dedicated partner success support to ensure a smooth integration and expert guidance for publishers of all sizes. This makes it a great option for those looking to simplify and optimize their ad monetization operations.

Published on July 11, 2024