Zemanta

Zemanta is a multi-channel demand-side platform (DSP) designed to optimize outcomes and post-click behavior in programmatic advertising campaigns. It uses AI and machine learning to figure out which publishers, placements and creatives are most likely to produce the desired user behavior, and to return the best possible return on ad spend.

Zemanta is designed to help advertisers break free of traditional reach and frequency metrics and instead focus on performance-oriented outcomes. Its AI-powered bidding system predicts the value of each impression for each campaign, creative and advertiser, so you can target and spend your budget wisely.

Some of the key features include:

• Multi-Channel Support: Manage campaigns across display, video and native placements.
• Predictive Bidding: AI calculates the bid value for each impression based on predicted outcomes.
• Advanced Optimization Tools: Use bid modifiers to adjust bids by publisher, placement, browser and more.
• First-Party Analytics Integration: Connect Adobe and Google Analytics for tracking and optimization.
• Transparent Reporting: Full inventory and cost transparency.
• User Role Management: Customizable access levels for team members and clients.
• Inventory Planning Tool: Reach, bid success rates and traffic breakdown.

Zemanta's platform is designed to automate as much work as possible, so you can run your campaigns with ease. The Autopilot feature analyzes campaign parameters and adjusts bids in real-time to meet KPIs, and Automation Rules automate manual optimization tasks and budget adjustments.

Zemanta also offers a range of targeting options, including:

• Publishers & Placements: Target premium websites and ad placements.
• First and Third-Party Audience Targeting: Use DMP integrations and third-party segments.
• Interests & Keywords: Target audiences based on interests and context.
• Dayparting: Run campaigns during specific hours or days.
• Devices: Target by device type, operating system and more.
• Location & Language: Target specific locations and languages.

The platform is designed to ensure brand safety through fraud monitoring, brand-safe environments and third-party measurement verification. And by supporting ads.txt on all integrated inventory, Zemanta ensures transparency and security in ad serving.

Pricing isn't disclosed, but you can request a demo to check out the platform's features and get pricing information.

Published on July 11, 2024