Question: Do you know of a platform that can help me move beyond traditional reach and frequency metrics and focus on performance-oriented outcomes in my ad campaigns?

If you're trying to get beyond the reach and frequency metrics that have dominated ad tech for years and want to optimize for performance-based outcomes in your ad campaigns, Hyros is worth a look. This ad tracking and attribution software uses a patented AI attribution system to give you a transparent view of ad performance so you can get a minimum 20% boost to ad ROI. It tracks conversions like sales, calls, emails and leads, and can integrate with a variety of tools to optimize targeting and cost. That makes it a good fit for companies with sophisticated marketing setups.

Another good choice is LoopMe, an AI-powered platform that optimizes brand advertising performance by measuring and optimizing consumer sentiment in real-time. LoopMe's PurchaseLoop technology delivers up to 5x higher performance for media campaigns, and its Intelligence Marketplace and Creative Studio deliver targeted ad delivery and engaging creative formats. The platform offers insights into consumer behavior, allowing brands and agencies to optimize their media campaigns for maximum performance.

If you want to forecast how ad creative will affect key metrics like Click-Through Rate and Conversion Rate, Memorable is a good option. This AI-powered advertising optimization platform uses deep-learning models to analyze thousands of elements within each ad, giving you high-accuracy forecasts. It integrates with platforms like Meta, Instagram and YouTube, giving you actionable recommendations to improve recall, clicks and conversions, which can lead to big ROAS improvements.

Last, Admetrics offers data-driven insights to optimize e-commerce advertising performance. It offers modules for business intelligence, marketing mix modeling and attribution tracking to help you assess channel performance and optimize budget allocation. With features like Bayesian statistics for fast testing and data activation for better data quality, Admetrics says it can increase ROAS by up to 90%. E-commerce teams can try it with a 21-day free trial.