Question: Do you know of a platform that offers a 360-degree customer view and integrates with external platforms like CRM databases for targeted campaigns?

One top pick is Insider, a customer data platform (CDP) that collects customer data and uses AI to predict behavior and personalize interactions across many channels. Insider connects to more than 100 sources of data and touchpoints to build 360° customer profiles and predict behavior. It can help you grow revenue and revenue with audience segmentation, journey orchestration and personalized customer experiences.

Another strong contender is Tealium, a mature CDP that collects and manages customer data in real time. It offers a unified customer view across all touchpoints and systems, with real-time data connections and more than 1300 prebuilt connections. Tealium is geared for companies that want to better understand their customers, develop more targeted engagement programs and grow with data-driven insights, so it's a good pick for customer analytics and personalization.

Lytics is another strong option, offering a secure and flexible composable CDP that manages, unifies and activates customer data without sacrificing security or compliance. It includes generative AI integration and a composable architecture for greater agility, and flexible deployment options to accommodate different privacy regulations. Lytics offers tools like the Customer 360 Readiness Index and Decision Engine for AI-powered decisioning, so it's a good fit for large enterprises that need to balance flexibility and security.