If you're looking for another option to Growify, Marketing Cloud Intelligence from Salesforce is a good option. It's a marketing analytics platform that automates reporting and offers a unified view of marketing data. With more than 170 API connectors, it standardizes and aggregates marketing data, and its AI-powered Einstein Insights can identify opportunities to improve KPIs. It's geared for companies with complex marketing operations and includes media planning and pacing optimization tools to measure campaign performance in real-time.
Another good option is Adtriba, which offers neutral, multi-touch, and cross-channel attribution. Adtriba combines sophisticated statistical models and machine learning algorithms with data from online and offline channels. Its features include automated data collection, AI-based evaluation and actionable insights, making it a powerful option for companies looking to optimize their marketing and get the most out of their ROI.
Lifesight also offers a unified marketing measurement platform with actionable data and AI-driven insights. It includes a Triangulation Framework for measuring marketing impact across channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight is good for e-commerce, retail, agencies and B2B SaaS, and offers advanced simulation tools for planning and forecasting, making it a good option for companies looking to improve their marketing.
For those looking for AI-powered marketing measurement and media mix optimization, SegmentStream is an option. It combines predictive analytics, multi-touch attribution, and incrementality measurement into one platform. With automated cross-channel marketing reporting and AI-driven attribution, SegmentStream helps businesses make better budget decisions to drive revenue and ROAS. It can integrate with a variety of data sources including Google Analytics and Google BigQuery.