If you're looking for another Fullpath alternative, Blueshift is also worth a look. The AI-powered marketing platform marries customer data with AI-fueled decision-making, including a Customer Data Platform for creating detailed customer profiles and easily accessed segments. It offers cross-channel delivery across email, SMS, in-app, web and paid media, so marketers can orchestrate customer journeys and segment audiences based on real-time analysis of customer behavior and intent.
Another good option is Dotdigital, which centralizes and enriches data for personalized, cross-channel marketing. It employs advanced machine learning algorithms and offers tools for email marketing, SMS marketing, website personalization, retargeting and live chat, among other channels. Dotdigital integrates with a variety of ecommerce and CRM systems to help break down data silos and improve customer journeys.
If you're looking for an insights-led customer engagement platform, check out MoEngage. The platform uses AI to optimize interactions and deliver personalized customer experiences across multiple channels. It includes customer insights and analytics, omnichannel communication and AI-powered campaign optimization, so it's good for enterprise brands in a range of industries. MoEngage offers flexible solutions with various combinations of features to help you drive higher engagement and ROI.
Last, D•engage offers a data-focused marketing automation platform to help companies create dynamic customer engagement. It combines data from multiple sources into a single customer profile, enabling multichannel communication and AI-driven optimization. With its integration with existing technology stacks, D•engage ensures personalized messaging and compliance, making it a good fit for retail and financial services.