Fullpath

Fullpath is designed to help automotive dealerships consolidate and leverage their first-party data to create seamless, personalized shopping experiences that keep customers coming back. By integrating dealership-specific data sources, Fullpath creates a unified, data-rich shopper profile for every individual customer. This comprehensive platform allows dealers to execute hyper-targeted marketing campaigns and automate customer engagements using AI-powered technology.

Some of the key features of Fullpath include:

• Data Connectivity: Pull data from multiple sources, including CRM, DMS, website, ads, and incentives, into one cohesive platform.
• 360° Shopper Profiles: Unify shopper data into a single customer profile that updates automatically for targeted marketing and efficient marketing.
• Marketing Automations: AI-powered marketing automations engage shoppers with personalized content at every stage of the sales funnel.
• AI-Driven Insights: Perform advanced audience segmentation, hyper-personalization, and optimization of marketing performance.
• Data Security: Use enterprise-level encryption technology to ensure data security and compliance with FTC regulations.
• Sales Enablement: Use AI to generate personalized offers for every shopper, giving sales teams more opportunities.
• Dynamic Integrations: Public API for integration with various automotive technology partners to break down data silos.

Fullpath is designed to help dealerships improve customer experiences by making data-driven decisions. By integrating all data sources, Fullpath eliminates silos and enables dealers to engage shoppers in a more personalized and targeted way. Use cases include increasing at-risk VDP views, driving sales, and improving lead quality.

With Fullpath, dealerships can run personalized marketing campaigns that extend customer lifecycles beyond the initial sale. Real-time data updates ensure that all marketing efforts are based on the most reliable and updated information.

Fullpath is specifically designed for the automotive industry, making it particularly effective in meeting the unique needs of dealerships. By unifying and activating their data, dealers can create exceptional customer experiences that drive loyalty and increase revenue over time.

Published on June 25, 2024