Question: I'm looking for a solution that helps automotive dealerships unify their customer data from multiple sources to create personalized shopping experiences.

If you're looking for a single, all-purpose system to unify your customer data and personalize shopping experiences, Fullpath is a top contender. The system is geared specifically for automotive dealerships, pulling data from sources like CRM, DMS, website, advertising and incentives. It offers AI-powered marketing automations, detailed audience segmentation and hyper-personalization to help dealerships deliver better customer experiences and boost sales. With up-to-date data, dealerships can run targeted marketing campaigns that build loyalty and boost revenue over the long run.

Another option is DriveCentric, an AI-infused CRM system that marries raw AI power with a user-friendly interface. DriveCentric has a large data warehouse, a wide range of third-party partner integrations and a suite of marketing tools. It includes personalized videos, dynamic customer segmentation and a mobile app to help dealerships connect with customers. By automating sales pipelines and delivering real-time insights, DriveCentric can improve dealership operations, customer satisfaction and sales productivity.

Foureyes is another contender, particularly if you want to improve sales performance by addressing common points of failure. The sales intelligence system gathers data from sources like website tracking, call tracking, CRM data and inventory data to build a unified customer profile. Its features include prospect engagement, sales enablement and automatic lead logging to CRM, which can help dealerships track improvements in close rates and overall sales productivity.

For a broader range of tools, Kenect offers a suite of tools for customer communication, online reputation management and payment collection. Powered by AI and deeply integrated with dealership systems, Kenect automates these key processes, resulting in a dramatic increase in qualified leads and revenue. Its suite of tools can save time and boost efficiency, making it a great addition to your dealership's technology stack.