If you need a powerful AI-infused marketing automation system to reach customers at every stage of the sales funnel, Adobe Marketo Engage is definitely worth a look. It's got a lot of other Adobe tools, but its strongest selling point is its rich AI-infused marketing automation abilities, including personalized experience automation and predictive audiences. It's also tightly integrated with other Adobe tools, so it's a good fit for B2B marketing operations, especially those with big-ticket sales and long sales cycles.
Another contender is ActiveCampaign, which offers personalized email marketing and sales engagement tools. It uses AI to recommend, personalize and validate marketing campaigns. With more than 900 native integrations, including Shopify and Salesforce, it can help you coordinate customer interactions across many businesses with targeted email, SMS and digital campaigns.
For e-commerce companies, Klaviyo is a good option. It lets you send personalized messages through several channels, including email, SMS and mobile push. By combining real-time data and AI-powered insights, Klaviyo can build dynamic emails and targeted segments to maximize ROI by reducing waste and optimizing marketing spend. Its wide range of e-commerce platform integrations means it can be used in many situations.
Last, consider Blueshift for an AI-infused marketing system that marries customer data with AI-driven decision-making. It spans many marketing channels and uses real-time AI analysis to improve customer journeys. Blueshift's customer data platform and cross-channel delivery technology lets you build rich customer profiles and make more informed marketing decisions.