If you're looking for a DeepIntent alternative, Swoop is worth a look. It's a precision healthcare marketing platform that uses AI and real-world data to create highly targeted and high-quality audience segments for pharmaceutical brands. Swoop promises industry-standard performance benchmarks, custom audience segments and precise omnichannel activation. Its HIPAA-certified and NAI-compliant technology is designed to protect patient data, and it's won awards for its innovative approach with big script lift and patient lifetime value increases.
Another contender is InMarket, a real-time marketing and measurement platform that connects brands with customers through proprietary technology and data. It offers audience reach and targeting, AI-powered activation, campaign measurement and insights. InMarket features include Real-Time Optimization, Comscore-Verified Data and customizable reporting to ensure campaign performance improvements are reliable and actionable. InMarket is designed to respect consumer privacy and comply with regulations, making it a good choice for optimizing marketing.
If you want a more integrated data-driven marketing system, check out Resonate. The company uses AI to provide a constantly updated profile of consumers so businesses can make data-driven decisions and optimize performance. Resonate offers predictive data, intent signals, psychographics and preferences, and its AI-powered data engine creates detailed consumer profiles. The company's technology is particularly well suited to health and wellness companies, helping them better understand their customers and target them more effectively.