Question: Is there a platform that can unify data from various sources like website tracking, call tracking, and inventory data to give me a single view of each customer?

Twilio Segment is a customer data platform that ingests, cleans and activates customer data for real-time insights. It can draw data from more than 450 pre-built connectors, enrich customer profiles automatically with each interaction, and use predictive AI for customer behavior. That makes it a good fit for companies that want to increase cross-sell and upsell, optimize ad spending and personalize customer experiences.

Another contender is Treasure Data, a Gartner customer data platform leader. It builds a single customer profile by combining historical and real-time behavior and then adding AI-generated predictions. The platform helps break down data silos and has strong data governance and compliance features, so it's a good fit for big businesses trying to improve sales and operations.

mParticle also has a good option with its Customer Data Platform. It combines real-time data quality and governance protections with AI-powered insights for a single customer view across all touchpoints. With integration with more than 300 marketing and analytics tools and flexible pricing, mParticle is geared for businesses ranging from startups to enterprises. It can help drive conversion, retention and time-to-monetization with predictive outcomes and real-time audiences.