Question: Can you recommend a solution that provides a unified view of ad spend and ROAS across all marketing channels?

For a single view of ad spend and ROAS across all marketing channels, Singular is a great option. It aggregates marketing data from different sources, applies accurate attribution, and offers performance insights to help marketers grow and optimize marketing spend. The platform automates data standardization, ensures accurate cost and ROI reporting, and offers features like cross-platform analytics, cost aggregation, and mobile attribution. This means marketing teams can optimize campaigns and make data-driven decisions more easily.

Another powerful option is SegmentStream. This AI-powered platform offers predictive analytics, multi-touch attribution, and media mix optimization. It provides automated cross-channel marketing reporting and actionable budget reallocation recommendations, so businesses can measure true incremental ROAS and find opportunities to increase it. SegmentStream integrates with data sources like Google Analytics and Google BigQuery, and offers customizable dashboards, making it a powerful option for marketers looking to scale their ad spend with confidence.

Attribution is another good option, with a multi-touch attribution platform that pulls data from a variety of marketing software like Meta, Facebook, Google, Hubspot and Salesforce. It uses machine learning algorithms to build custom attribution models and offers reliable affiliate marketing management and actionable reporting. The platform is designed to help marketers optimize budget distribution and make data-driven decisions to increase their return on ad spend.

For e-commerce businesses, ThoughtMetric offers a single view of marketing performance across all channels. It offers data-driven insights, revenue growth and ad spend optimization through a variety of attribution models and integrations with major e-commerce platforms. ThoughtMetric includes features like customer journey insights, post-purchase attribution surveys, and server-side tagging, making it a powerful option for optimizing marketing efforts and measuring ROI.