Question: How can I get a better understanding of which marketing channels are driving the most revenue for my business?

One option is Dreamdata, a B2B Revenue Attribution Platform that collects and cleans revenue data to give you a clear, actionable view of what's driving revenue. It comes with features like data collection from all go-to-market tools, automated data modeling and multiple analytical tools for ROI measurement and AI-driven attribution. The platform is designed to help B2B marketing teams connect revenue to pipeline activity and optimize go-to-market strategies.

Another good option is Heeet, which integrates with Salesforce to track lead generation and revenue without cookies. It integrates with Google Ads, Facebook Ads and other paid advertising channels, giving you a single view of key marketing KPIs in Salesforce. Heeet helps to overcome common challenges like biased data, incomplete attribution and siloed data, giving you insights into lead acquisition costs, paid campaigns ROI and channel revenue attribution through pre-built dashboards and reports.

If you're looking for a more integrated approach, check out Lifesight, which offers actionable data and AI-driven insights to help marketers make better decisions and get the most out of their marketing spend. It includes a Triangulation Framework for measuring marketing impact across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. The platform is used by a range of industries, including e-commerce, retail and B2B SaaS, and integrates with a wide range of marketing and sales channels.

Last, Northbeam uses machine learning models to offer multi-touch attribution and media mix modeling for profitable growth. It offers detailed insights into customer journeys and campaign performance through interactive dashboards and custom machine learning models. The platform helps businesses understand how campaigns are performing and optimize marketing spend to drive revenue growth.