Question: How can I create targeted marketing campaigns with accurate customer data, such as income, age, and gender?

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Resonate

To build targeted marketing campaigns with a better understanding of who your customers are, check out Resonate. This platform offers a single view of more than 230 million consumer profiles, using AI to keep data fresh and up to date. With features like predictive analytics, intent signals and psychographics, Resonate offers businesses the ability to build targeted campaigns and measure success. Its managed media services for programmatic ad planning make it a full-service option for marketers.

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Blueshift

Another good option is Blueshift, an AI-powered marketing platform. It marries customer data with AI-driven decision-making to reach people through multiple channels, including email, SMS, in-app and web. Blueshift's Customer Data Platform (CDP) and real-time AI analysis lets businesses create detailed profiles, predict customer intent and make data-driven marketing decisions. Its broad integration options offer a single view of your customer, so you can segment audiences and optimize campaigns.

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Piano DMP

For data management and personalization, Piano DMP is a good option. The platform combines first, second and third-party data to create detailed user profiles and target multi-channel campaigns. With real-time data integration, cross-device analysis and compliance, Piano DMP ensures data is reliable and actionable in real time. It's good for companies that want to power targeted campaigns and personalize user experiences.

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Zeta Global

Zeta Global is another marketing technology platform. It offers a single view of customer data for personalization and has tools for personalization of email marketing and optimization of paid media campaigns. With AI-powered recommendations and real-time consumer intent analysis, Zeta Global supports a variety of marketing goals and has industry-specific solutions. The platform's integrations with common data and marketing systems, along with expert implementation support, make it a good option for marketers.

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