Question: I'm looking for a solution that allows me to target the right audience from the first impression, can you suggest one?

If you need a system to target the right audience from the first impression, Proximic is a good choice. The company's platform uses AI contextual intelligence to get people to engage with ads and pay attention to them, and to get advertisers to pay for ads, all without having to know who anyone is. It includes tools for predictive audiences, contextual intelligence and ID-free targeting, and can offer both media buyers and sellers new reach and efficiency. Proximic can work with a broad range of media sellers, including video, web display, mobile, gaming and podcast or audio inventory.

Another contender is Dstillery, a company that uses AI technology to build data-driven custom audiences for ads. It tracks browsing behavior to make inferences about people's behavior and target them accordingly without needing cookies or IDs. Dstillery offers pre-built audiences, mid-funnel goals and revenue-driven campaigns. Its tools, like Audience Brief Genius, can use OpenAI technology to select audiences and show publishers how they overlap and what data is available on websites.

For privacy-first targeting, check out Permutive. The company's technology lets publishers get the most value out of their audience while protecting consumer privacy. It uses edge processing and privacy by design, meaning it runs sensitive processing on users' devices and anonymizes data on-device to reduce latency. Permutive offers real-time reporting and optimized page speed, so publishers and advertisers can target audiences at scale while protecting data privacy.