Question: I'm looking for a platform that provides deep insights into subscriber behavior and mobility to inform targeted advertising strategies.

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Groundhog Technologies

Groundhog Technologies offers a full range of AI-powered mobile big data analytics solutions, including the Mobility Intelligence Platform. This platform offers deep insights into subscriber mobility and usage behavior, allowing operators to optimize their network performance and monetize their unique data with targeted programmatic advertising through MI-DMP and MI-DSP solutions. This can help operators to better understand and target their subscribers, streamlining advertising efforts.

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Intent.ai

Another strong candidate is Intent.ai, which offers precise and privacy-respecting ad targeting for mobile carriers. By processing technical logs with machine learning, Intent.ai creates rich subscriber profiles that capture demographic information, interests, behaviors and habits. The platform ensures data privacy by keeping all data within the telecom data center, compliant with GDPR, and offering tools for data filtering and anonymization. This can help telecom operators to create targeted advertising campaigns while protecting subscriber privacy.

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Arity

For a more mobility-focused approach, Arity uses trillions of miles of driving data to offer insights into actual driving behavior and targeted marketing opportunities. Their solutions include Arity IQ℠ for driving behavior insights and Arity Audiences for targeted marketing. These tools can help operators understand and engage their subscribers more effectively, increasing profitability and productivity through targeted advertising and safer roads.

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Spatial.ai

Finally, Spatial.ai offers a customer segmentation platform that uses organic consumer behavior data to help marketers measure performance and make location-based decisions. Its suite of tools, including PersonaLive and Proximity, categorize people based on social, mobile, and web behavior, allowing marketers to launch targeted marketing campaigns and inform location decisions. This platform is particularly useful for industries like retail and marketing, offering powerful location-based insights to enhance advertising strategies.

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