mParticle offers a broad Customer Data Platform that combines real-time data quality and governance with AI-powered insights and predictions for conversion, retention and time-to-monetization. It offers a single customer view, real-time audiences, journey analytics, and connections to more than 300 marketing and analytics tools. With flexible pricing and a modular platform, mParticle is adaptable for companies large and small.
Tealium is another mature customer data platform that captures and manages customer data in real-time, offering a single customer view across all touchpoints and systems. It includes real-time data integration, AI integration, and pre-built connections to more than 1300 systems. Tealium helps companies understand their customers better, develop targeted engagement plans and drive growth through data-driven insights.
For a more developer-focused approach, Faraday offers a customer behavior prediction platform that helps companies convert leads into customers, forecast spend and personalize customer experiences. It can ingest data from a wide variety of sources and offers features like adaptive discounting, content personalization and lead scoring. With robust security and privacy controls, Faraday can be deployed in different environments to meet a range of needs.