Question: How can I reduce waste and improve customer satisfaction by keeping my customer data up-to-date?

Melissa has a broad range of tools for address verification, data quality and customer engagement. That includes address verification, batch address cleansing, email verification, phone verification and other tools to help businesses ensure data quality, cut costs and boost customer satisfaction. Industry-specific tools are available, too, so it's a good fit for many industries like health care and e-commerce.

Amperity is another CDP designed to help you get to customer data confidence, with a unified view of the customer and the right content for the right people. It uses AI to reconstruct customer journeys and offers strategic insights and personalized campaigns based on first-party data. It's geared for industries like retail and financial services, with strong data management and integration abilities.

Twilio Segment is another CDP designed to gather, clean and activate customer data for real-time insights. It enriches customer profiles with every interaction, unifies data with prebuilt connectors and optimizes ad spend with AI. It's geared for data engineers, marketers and product managers, with flexible pricing options including a free tier, so it's a good fit for companies with different needs.

Last, Treasure Data is a CDP geared for enterprise-scale businesses looking to break down data silos and boost sales and efficiency. It builds a single customer profile from historical and real-time behavior, and uses AI to make predictions. With strong data governance and compliance tools, Treasure Data is designed for global deployments and offers measurable results, making it a good fit for enterprises looking to drive business growth.