If you're looking for a system that uses real-time data to build one-on-one relationships with customers, Iterable is a top contender. This cross-channel marketing platform lets companies deliver personalized customer experiences by tapping into real-time data across the web, email, SMS, in-app and other channels. Its AI features include customizable predictive goals, generative AI and AI-driven optimization, so it's a good choice for personalized marketing that can drive conversions and revenue.
Another top contender is Braze, a customer engagement platform that uses AI to orchestrate personalized, real-time interactions between consumers and brands. It includes data activation, sage AI for learning brand behavior, and journey orchestration with flexible segmentation and real-time triggers. Braze also offers cross-channel messaging and real-time execution, and it's a scalable and secure option for retail, media and financial services.
Optimove is another top contender, a customer-led marketing platform that puts customer data at the center of marketing operations to deliver personalized marketing experiences. With features like a Real-Time CDP, multichannel decisioning, AI optimization and a broad range of native marketing channels, Optimove helps companies dramatically improve customer loyalty and engagement, and ultimately, marketing performance.
If you're looking for a more comprehensive marketing automation system, check out Klaviyo. The company's platform helps businesses build meaningful digital relationships by sending personalized messages to customers across email, SMS and mobile push. It uses real-time data and AI-driven insights to build dynamic emails, personalized content and targeted segments, so it's a good option for improving ROI and customer engagement.